First of all, sorry for the click bait headline, but as I was thinking about: What the “secret” to all marketing and sales for entrepreneurs would be it was actually something that took me a really long time to understand and master.
Here’s the thing with sales and marketing: It’s the key to the success of all businesses. If you don’t have sales you don’t have a business.
So how do you get the products in the hands of your customers?
What is that magic ingredient to a sales letter, to a marketing campaign or strategy?
If you’re an entrepreneur it’s easy to be hard on yourself; You’re the only one who’s going to keep you accountable and keep you on task por deadlines and projects.
Through that process you might look at the things that you’re doing and compare yourself to others around you, thinking why they are more successful , or wondering to yourself why you haven’t been as successful as you think you should be. (I know I have)
There are no shortage of articles and research about how entrepreneurs are silently depressed and are facing various levels of mental illness.
Upon the release of my book: “I Wish I knew” I was interviewed by the Immature grad podcast.
These are two guys who are recently out of university and are experiencing their first taste of the corporate world.
They (like many of the readers on the site) are working towards creating their own products, services and businesses.
What I like about this podcast is that the guys interview a variety of different subject matter experts (I’m the 4th) to support new grads and give them direction and to teach them what was “missing” from the university curriculum.
Even while doing my free writing in the morning I get distracted with the little things (that take less than two minutes to get done) and I end up down a rabbit hole of landing pages, amazon products, a different to do list, and then eventually force myself to focus and finish the task that I started on.
That whole sequence took 5 minutes, but a 5 minute distraction on a 15 minute task seriously puts a dent in your timing for the day.
As an entrepreneur or business owner you can’t do everything. You don’t have enough time, money, or other resources. That means you need to make choices and tradeoffs that will bring you to the place that you want to go.
It’s intuitive yes, but even the best of us make poor choices because we don’t consider the alternatives or if there’s a better course of action.
Sometimes you don’t make the right choices, and then you have to keep going with a different plan that will keep you moving forward.
I’m an entrepreneur and business consultant who wants people and businesses to be able to reach their potential and fulfil their purpose. I love sports, travel and good food and drink. Elevated business life is my way to help entrepreneurs become the best versions of themselves.